Your club.
Your colours.
Your kit.
Design a full club identity—not just a shirt. Match kit, training wear, travel gear and accessories, all built around your badge and ready from just £25 a strip.



Showing white and black abstract SQD shirt at the front.
Upload one badge.
Get 100+ designs.
Send the club logo and colours in under two minutes. We aim to return more than 100 numbered concepts within 48 hours.
Upload your logoSee it before
you order it.
Choose the product, pattern and exact club colours. Add your crest, sponsor, names and numbers, then download the design or send it straight to us on WhatsApp.
Design together. Decide faster.
Everything is visual and every option can be shared. No more describing “the blue one with the diagonal bit” in a group chat.
- Live recolouring Instant
- Club and sponsor logos Upload
- Front, back and full-kit views Included
- Match kit, leisurewear and bags 18 products
- Download and WhatsApp handoff Ready
Sample Athletic is a fictional club made for trying the builder.
Teams, players, parents, payments, fixtures, matchday tools, animated coaching sessions and kit design—built into one mobile-first app for grassroots football.
Proud to have
worked with.
A growing group of grassroots clubs, schools, academies and independent organisations across the Black Country and beyond.
Gornal DC
Black Country Lions
Berkswich FC
Kingswinford Knights
Collands Colts FC
Pontefract Collieries
Hampton FC
AFC Willenhall
Love of Lacey FC
Stafford Soccer Mums FC
The Forester FC
Dingle Community Primary School
Roberts Primary School
Wakey Koi & Aquatics
M11 Football CoachingIdeas, not
approved strips.
Seven distinct SQD design directions created to show what the Kit Builder can do. They do not represent an approved club strip.
One badge.
One complete identity.
An M11 concept collection created in the SQD Kit Builder. One colour and motif system, adapted across match kit, training wear, outerwear and bags without making every product identical.

Match kit
Shirt, shorts and socks designed together as one match-day identity.

Training wear
A restrained quarter-zip carries the pattern on its sleeves while keeping the body clean.

Travel and outerwear
A coordinated rain coat keeps the club identity visible away from the pitch.

Accessories
The exact pattern and badge carry onto fully personalised team bags.

Club shops
A patterned yoke gives the hoodie a clear club identity without covering the whole garment.

Workwear
A plain black polo with green piping gives coaches and staff a professional club look.

Schools and academies
The same visual system adapts cleanly to academy and coaching tees.

Personalised extras
A matching backpack completes the range without losing the club identity.
No hidden extras.
Badge, sponsor, name and number printing are included. There are no artwork or setup fees.
Four simple steps.
You can build it yourself or send us the badge and let us do the design work. Either way, nothing goes to print until you are happy.
Send the badge
A clear photo is enough. We will clean it up and prepare it for print.
Choose the design
Use the Kit Builder or ask for a free, numbered design pack for your club.
Confirm the squad
Send sizes, names, numbers and sponsor artwork through your club shop or a simple list.
Approve and deliver
Once the final proof and order are confirmed, production and delivery usually take around two to four weeks.
Send your crest.
See what your club could wear.
Tell us the club colours and what you need. We will come back with finished concepts you can actually choose from.